The digital landscape has changed dramatically in recent years, but SEO remains an effective and important marketing strategy.
The benefits of SEO are huge, here are the top 6 benefits to help you understand (or remind you!) Why SEO is awesome.
1. Increased traffic
Top positions on search engine results pages get most impressions and clicks, so ranking in these top positions can cause a significant increase in traffic on your website.
SEO also focuses on creating information and title tags related to keywords and metadata, with optimized tags and descriptions that help improve click rates, which also helps increase qualified web traffic.
SEO provides trackable and quantifiable results, whether you are an e-commerce site or non-e-commerce site, so there’s no question when it comes to ROI. SEO agencies are able to track almost every aspect of their strategies, such as ranking increase, traffic and conversion. It also provides the ability to drill down and view demographic data and other interaction metrics for people who interact with your website.
In the E-commerce website, SEO agencies can see the way users take to complete the sale until they use to search for their keywords before buying. For non-e-commerce sites, you can attribute value to your potential conversion, such as the “Contact Us” form by filling out and calculating your SEO strategy as such.
SEO is one of the most profitable marketing strategies, as it targets users who actively seek their products and services online. The input nature of SEO can help companies save money instead of exit strategies like cold phones.
While cold calls can still be an effective strategy, the cost of potential customers is 61% higher than that generated by incoming strategies such as SEO. Since SEO also targets users who are actively looking for products and services like you, SEO generates traffic that is more qualified than many other marketing strategies, thus saving company costs.
4. Increase website usability
In order to make your site easier to navigate in search engines, SEO also helps to make your site easier for users to browse. SEO includes rearranging site structure and links to make pages within the site making information easier to find and navigate. This makes it easier for search engines to crawl your site and find pages and for users to find information on your site.
5. Brand Visibility
Since top-ranking leads to meaningful impressions, your site in these first positions of the results page give you more visibility. In addition, the first page of your target keywords not only helps users associate your brand with those keywords but also instils confidence, as companies on the first page are often considered more reliable. The larger your page and content in search engines, the greater your chances of users viewing your content and associating it with your brand.
6. SEO keeps you in the lead
Your business will grow once you have implemented a digital marketing strategy into your overall organizational plan. These strategies include SEO.
Stay up to date with the progress of the digital world and stay ahead of competitors. This time is constantly changing, ensuring that you adapt well to change.
For more information on how SEO can be useful for your website, or a free SEO consultation, please contact us and we will be happy to help you. We publish new tips, news and more every week.